Accelerating Brand Growth
We do all the research, strategy, design and execution so you can focus on your product.
Goals
- Maximize visibility and brand awareness for its online shop.
- Achieve fast digital expansion while maintaining a high ROAS across Google Paid Search, Shopping and Facebook.
About this client
A global technology-driven light company and one of the leading flashlight manufacturers in the world.
Challenges
- High cost and broad audience: significant investment is required when targeting broad audiences across multiple channels.
- Limited retail presence: the physical footprint is small, which limits brand visibility and accessibility.
Executive summary
Grounded in comprehensive market research and competitor analysis, we undertook a strategic repositioning of the media mix.
Leveraging omnichannel strategies with smart data, audience insights and creative execution, the brand boosted awareness and advocacy.
Main actions
High-cost and broad audience targeting.
A comprehensive analysis of client profile, consumer behaviour and competitive landscape revealed key product preferences, usage scenarios, price acceptance and market demand — giving a clear breakthrough direction.
Defining segment goals for measurable KPI.
With targeted strategies per audience segment, CPI and CPM goals were defined alongside an actionable media plan to optimize reach and impact.
Milestones & achievements
Data-driven insights with quantifiable metrics for the broader business, showing the measurable impact of an integrated approach to marketing and operations.
A strategic promotional approach around the hero product elevated brand recognition and lifted search volume.
Based on 2,000–4,000 samples, male customers recalled the brand name after seeing the video ads, measured via a YouTube Brand Lift Study.
Users actively shared how the products look and feel across Facebook, Instagram, YouTube, Reddit and Pinterest.
Make your mark
Tell us where you are stuck. We will show you what the first 90 days would look like.