Cost-Effective Lead Gen: Optimizing Quotes & Trials
We take care of your campaign and lead costs, so you can focus on managing your valuable customers.
Goals
- Drive high-quality quotes and trials while optimizing costs to acquire top-tier professionals and convert them into lifelong customers.
- Support eCommerce growth and hiring initiatives to maximize overall business impact.
About this client
An Australian leading company in healthcare equipment solutions, supporting its clients as they move through life and empowering them to live their most active and independent lives.
Challenges
- A high product price necessitates try-ons and professional use: products priced above $1,500 are not easily sold online without a try-on experience.
- Longer consideration periods and heavy customer education are required before purchase.
- Some niche products cater exclusively to professional groups, limiting availability to community buyers.
Executive summary
Grounded in a comprehensive analysis of target audience behaviour and continuous monitoring of competitor movements, we identified the ideal target segments.
By reallocating the budget and restructuring the strategy to align with campaign objectives and target demographics, we reduced costs while doubling the number of generated leads.
Main actions
An objective shift caused data chaos for machine learning.
By analyzing real-time data from Google, we adjusted conversion goal tracking to reflect the value assigned to different leads, letting the system prioritize key areas. Using the audience profiles collected via Google, we replicated that success on Meta and Bing, both delivering an efficient CPA.
Ensure a seamless data transition for restructuring.
Through simplification, optimization and seamless data integration, we improved the visibility of quote and trial forms based on user preference. In collaboration with the client's team, this led to a significant increase in conversion rate.
Milestones & achievements
Data-driven insights with quantifiable metrics for the broader business, showing the measurable impact of an integrated approach to marketing and operations.
The result of a combined effort to leverage conversion data and optimize the lead form for higher conversion potential.
By reducing categories and reallocating budget away from non-lead-generating areas, we redirected funds to more effective platforms.
By driving more online users to the offline showroom and increasing loyalty program participation, the brand sustains market leadership while growing revenue.
Make your mark
Tell us where you are stuck. We will show you what the first 90 days would look like.