Boost Online Sales & ROI
We take care of your campaign, money and return on investment, so you can focus on your product.
Goals
- Maximize revenue and profit from online sales in terms of ROAS across Google Paid Search, Shopping and Facebook.
- Generate a large number of contractors and new users with VIP membership.
About this client
A wholesale client providing a massive selection of electrical and plumbing products that meet strict Australian quality and safety standards.
Challenges
- Managing a high volume of product feeds across multiple platforms requires a streamlined approach for accuracy, consistency and real-time updates.
- From dynamic pricing adjustments to personalized recommendations, effective management demands automation and continuous optimization.
Executive summary
Grounded in a comprehensive analysis of product pricing and costs, we crafted a strategic narrative beginning with restructuring and a clear focus.
By leveraging profit-driven strategies, smart data, audience insights and effective product management, the brand increased online sales and ROI.
Main actions
Price and margin vary across different suppliers.
Feed optimization fixed profit margins while categorizing and labelling a vast product range. Accurate attributes, dynamic pricing adjustments and margin-based categorization improved visibility and bidding efficiency across platforms.
Smart bidding strategy for margin optimization.
Instead of bidding solely on traffic or conversions, bids were adjusted in real time on profit-driven metrics — product margin, acquisition cost and customer lifetime value.
Milestones & achievements
Data-driven insights with quantifiable metrics for the broader business, showing the measurable impact of an integrated approach to marketing and operations.
Driven by a converting landing page, reaching the right audience and constantly optimizing bids based on data analysis.
Smart bidding prioritized high-margin products and optimized CPA while maintaining conversion volume.
Continuous analysis excluded low-performing keywords, placements and demographics to reduce ad waste and reach high-potential customer pools.
Make your mark
Tell us where you are stuck. We will show you what the first 90 days would look like.